Scaling Smart: Why a 12kg Air Coffee Roaster Is a Turning Point for Growing Roasteries
Growth in the coffee world never arrives quietly. Instead, it comes disguised as longer production days, a calendar full of cuppings, and wholesale partners emailing you at 6 a.m. to ask whether you can “add just one more standing order each week.” When your current capacity starts to feel tight, the idea of moving to a 12kg air coffee roaster shifts from casual curiosity to something much more urgent. But the decision to invest in a 12kg air coffee roaster goes beyond boosting throughput. It represents a shift in stability, thermal efficiency, repeatability, and roasting identity. Even roasters upgrading from a 6 kg coffee roaster quickly realize that the jump to 12kg is not just about volume—it’s about who you become as a professional roasting business. Why This Size Matters More Than Most People Realize? A 12kg air coffee roaster sits at a unique sweet spot in the industry. It’s small enough for specialty-focused operations that value craftsmanship, yet large enough for growing ...